Son Heung-Min has emerged as the most popular sportsman in his country and the Tottenham striker has also helped to boost the profile of the Lilywhites in South Korea a new study has shown.
The South Korean joined Tottenham from Bayer Leverkusen in 2015 and he has remained one of the most consistent performers in the Premier League.
In typical influencer fashion, Son’s move to Spurs has helped to boost the profile of the club in the country and made them the most popular club there ahead of Manchester United.
United had been the most popular team in the country because of their signing of Park Ji-sung in 2005.
However, since Son’s move to Spurs, they have now become the most popular team in the country, gradually moving past Arsenal, Chelsea, Real Madrid and Barcelona before beating Manchester United in 2018, according to Nielsen Fan Insights via Eurosports.
The most recent survey still reveals that 20% of the population supports Spurs.
“The popularity of Tottenham Hotspur in South Korea perfectly illustrates the positive impact a standout player can have on a sports franchise in a market halfway around the world,” said Marco Nazzari, Managing Director, International at Nielsen Sports as quoted by Eurosport.
The way he has started this season you could fancy him for an outside bet for Player of the year at a big price,even neutral fans appreciate his qualities.
And another 5-10% of the population for support.
worth buying Son’s cb mate just for the shirt sales!
One of the best footballers on the planet imo. This guy is a true Levy success story – I knew I’d say it one day!