“For a club like Tottenham, it won’t be a huge earner” Pundit says latest Spurs announcement isn’t a big deal

Finance expert, Doctor Dan Plumley, says the renewal of Tottenham’s deal with Fun88 is not such a big deal for a club of their size.

Spurs announced recently that they will remain associated with Fun88, who are their betting partner for Asia and Latin America.

The deal would bring some more revenue into the Tottenham accounts and could go a long way in a time like this when the coronavirus pandemic has affected the finances of clubs around Europe.

Sheffield Hallam University expert Plumley insists the deal isn’t an enormous source of revenue.

He tells Football Insider: “For a club like Tottenham, it won’t be a huge earner.

“We don’t directly know what that partnership has been worth in the past. But if you look at commercial revenue in 2020, it was £161.5m.

“That’s 40 per cent of total income, which was £402m. The shirt deal with AIA is worth £45m-a-year.

“This deal might be worth a few million a year but it’s hard to get an exact figure. It will certainly be lower than the shirt sponsorship deal.

“The biggest gambling sponsorship in the Premier League is West Ham’s with Betway, which is worth £10m per season.

“So if you look at market value, it probably is just about a multi-million deal, but the money is not huge for a club like them.

“It’s a very small part of what they do. There will be some leverage, of course, because the deal is linked to the Asian market.”

The Boy Hotspur says

The last two years have been tough for clubs around the continent and Spurs will be grateful they still have a business partner who is happy to renew its deal with the club.

Tottenham have more lucrative contracts but even the smaller deals contribute to the overall financial health of the organisation.

Daniel Levy will be hard at work trying to get more businesses to partner with Tottenham.

Perhaps the naming rights for the Tottenham Stadium will be next.