Spurs’ CEO Daniel Levy has been trying and failing to flog the naming rights to the rather blandly named Tottenham Hotspur Stadium for some while, now, and without success.
AIA and HSBC have already graciously declined, and with both of those being close to home, it reflects the likelihood that total strangers had already bailed, long before then.
An industry expert poured lashings cold water on Levy’s chances over a year ago – and that was before the Coronavirus tipped the game upside down.
Now the Daily Mail reports that Levy is seething that the Spurs’ stadium won’t feature in the proposed end of Premier League season games next month.
Along with “other” commercial considerations, the paper understands that our Daniel believes that Spurs not playing at home will reduce the exposure his £1billion arena would receive.
This is an optimistic spin on reality.
The truth is, that naming rights, like Levy’s largest retail space in Europe gambit, are dated ideas. High Streets had already had the stuffing kicked out of them by the Internet, and now with social distancing likely to be around for a long time, the idea that bricks and mortar retail will mount a comeback anytime soon is optimistic. Paying tens of millions to have your name above a door – any door in N17 – doesn’t have the required cache.
Of course, there might be one way around this hurdle… if Spurs were a trophy-winning side. Ah… Levy’s chairman’s messages began writing themselves some good time ago.
MORE Mourinho lashes out
or as the little feller once told a member of the Trust “if you don’t like the way the club is run go and support *rsenal”
people may call him many things but classy will never be one of them
😆 master negotiator who struggles to negotiate
The emirates stadium plus one.. If/when kane leaves it’s also optimistic to think that stadium will be filled.. Even man city were struggling with empty seats.. And they win stuff.
Spot on. The whole concept of the stadium and the business model is fundamentally dated. ENIC’s supposed raising of the club’s profile has been carried out at a glacial pace. Therefore anything happening now was probably dreamt up well over a decade ago.
The Poch era overachieved as far as feats on the pitch are concerned and seeing as that is the metric on which football clubs are judged, this papered over the cracks in ENIC and Levy’s unimaginative plan.
It’s property development at the end of the day, it’s a long term game. Meanwhile the lack of trophies remains…
But he’s the best chairman in the world,a master negotiator.Why aren’t they beating a path to his door,it doesn’t make sense.His chickens are coming home to roost.