Tottenham Hotspur’s chairman, Daniel Levy, had recently flown to the Middle East to complete multiple deals for the club.
According to the Football Insider, Levy had fruitful talks with several blue-chip companies, including those from Bahrain, and the meetings could result in further commercial partnerships in the future.
Levy’s recent trip to the Middle East is indicative of the growing importance of the region in the football world.
Countries in the Middle East have been using their sovereign state funds to invest in football as part of their plan to expand their geopolitical influence.
Tottenham’s recent deal with Formula 1 to install a Karting track at the stadium is just one example of the club’s increasing focus on commercial partnerships in the region.
However, Levy has a lot on his plate at the moment, with the club still without a manager and a sporting director as the season approaches its final 10 games.
The club has also yet to begin talks with star player Harry Kane over a new contract.
Finding a suitable replacement for former manager Antonio Conte and negotiating Kane’s transfer talks will be on top of Levy’s list of things to do.
In addition, Tottenham will be hoping to finish in the top four to continue attracting interest from potential commercial partners.
The Champions League is considered a huge point of attraction for sponsors, and with Tottenham currently sitting in fifth place, their next game against Brighton is a must-win.
Levy’s trip to the Middle East shows that the club is committed to expanding its commercial reach, and with the potential for further partnerships in the region,Tottenham could soon become a major player in the global football market.
