Tottenham Hotspur’s key sponsors, as of February 2026 (during the 2025/26 season), are highlighted through their major commercial partnerships, particularly those visible on kits, training wear, and club branding.
The Global Principal Partner and front-of-shirt sponsor (the most prominent, appearing on the main men’s and women’s team jerseys) is AIA (AIA Group Limited, a Hong Kong-based life insurance and financial services company).
This partnership has been in place since 2013/14 (initially for cup kits, full since 2014/15), and AIA remains in this role until the end of the 2026/27 season. It’s one of the longest-running shirt sponsorships in the Premier League.
From July 2027, AIA will transition to Global Training Partner (featured on training wear, LED signage at the stadium, etc.) through to 2032, with joint initiatives promoting healthier living.
The Official Kit Provider is Nike, supplying match kits, training wear, and apparel. Their deal runs until at least 2033 and is valued at around £30 million per year.
The Official Sleeve Partner (logo on the sleeve of match shirts for men’s and women’s teams) is Kraken (a cryptocurrency and Web3 platform). Kraken became the club’s first-ever Official Crypto and Web3 Partner ahead of the 2024/25 season, taking over from previous sleeve sponsor Cinch.
Other notable key partners include:
BetMGM as Official Front of Training Wear Partner (and official betting partner), with branding on training kits, media backdrops, and stadium displays (deal covering at least through 2026/27).
Additional significant partners in areas like tyres (e.g., Kumho Tire), energy drinks (e.g., Monster Energy), beer (e.g., Heineken), and others, such as payment, banking, IT, and fan experience partners (e.g., Sports Illustrated Tickets as Official Fan Experience Partner).
The club maintains a broad portfolio of partners across categories (e.g., official tyre partner, energy drink partner, etc.), as listed on their official site, though the above represent the most prominent and high-value ones tied to visibility on kits and stadium.
Note: Recent reports (as of February 19, 2026) indicate Tottenham has lost one long-standing key commercial partner (unnamed due to confidentiality), worth millions, with the exit at the end of the current season—potentially impacting revenue amid on-pitch struggles. Other sponsors may be reviewing deals, but the core ones above (AIA, Nike, Kraken) remain active. For the full current list, check Tottenham’s official partners page.
