Tottenham Hotspur is ramping up efforts to secure a naming rights deal for its stadium. The Premier League club has always intended to sell the venue’s naming rights since it opened in 2019 but has yet to secure a deal that meets their demands.
The Sun reports the north London club is in discussions with several possible suitors regarding a long-term agreement, perhaps 20 years, for around £25-million a year.
However, with companies recovering economically following the coronavirus pandemic and the Russian invasion of Ukraine, the English media outlet states Spurs might have to lower their economic expectations.
Nonetheless, plenty of brands have been linked with the deal, including Nike, Federal Express, current shirt sponsor AIA, and HSBC. Spurs will be hoping to strike a deal this summer and have a new stadium name when they get ready for the upcoming 2022-23 season.
Tottenham will look to use the stadium’s other usage for concerts NFL games and is the third-largest football stadium in England to sell on a possible suitor to spend and meet their asking price.
Thanks, 6 is that all. If that’s not enough with other corporate bits that means it’s a drain on the football?
Think there’s 6 confirmed 3rd party, sport/non-sport events so far this year, but obviously others could be arranged at any time.
It’s a slightly complicated corporate structure, but in simple terms, my understanding is THFC are self sufficient (season tickets, matchday revenue, merchandise, tv money, sponsorships, etc) & the money generated from the 3rd party events should help pay the stadium debt with any surplus put back into THFC & so, the football/extra money remains there for the FC, (wages, transfers, club staff, etc).
One could speculate, predict or forecast but it would be impossible to put an exact figure on it all, not knowing exactly how many events would take place from year to year, even football with possible home cup matches.
How many events outside football have actually been arranged at the stadium? What’s the number that the stadium firstly becomes self sufficient and then what’s the threshold of money going back into football?