On November 17, 2025, Tottenham Hotspur Football Club (THFC) announced the renewal of its partnership with Coca-Cola, extending the agreement through the end of the 2027/28 season.
This deal positions Coca-Cola as the Official Soft Drinks Partner for both the men’s and women’s teams, building on the initial multi-year partnership established in September 2022.
Key Details of the Renewal:
Duration: Runs until the conclusion of the 2027/28 football season.
Scope: Coca-Cola’s full portfolio—including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke, Fanta, Sprite, Dr Pepper, and more—will be available at Tottenham Hotspur Stadium on match days.
Focus Areas: The extension emphasises promoting the growth of Spurs Women, aligning with Coca-Cola’s commitment to women’s sports. It also complements Coca-Cola’s broader Premier League sponsorship.
Quotes: Ryan Norys, Chief Revenue Officer at Tottenham Hotspur:
“Our partnership with Coca-Cola has brought together two globally recognised brands in their respective fields. We are thrilled to be extending this partnership with a renewed focus on empowering the continued growth of our women’s team and engaging with fans.”
Javier Meza, President of Marketing Europe at Coca-Cola:
“Tottenham Hotspur is an iconic club that we’ve had the privilege of working closely with over the past three years. We’re excited to continue our valued partnership, with both the men’s and women’s teams, to share moments of refreshment and enjoyment with Spurs fans in London and beyond.”
This renewal strengthens THFC’s commercial portfolio, which has seen other recent boosts like a new alliance with Elithair.
For more on the original 2022 deal, Coca-Cola’s products were first introduced at the stadium to enhance fan experiences during matches.
(Note: Satirical or outdated reports, such as those suggesting Coca-Cola naming rights for the stadium, are not part of this official renewal.
Our view: Can we possibly halt these commercial deals and just focus on getting players in that are good at playing football?
