Two birds with one stone here.
As you’ll be aware, AIA Group Limited are our “principal partner principal global partner from season 2014/2015.”
In a nutshell, this means that their logo will be elevated from being the one on the shirt we get kicked out of cups in, to the one on the shirt we play leagues games in.
This will of course thrust into centre stage the whole issue of a red sponsor logo. We’ve obviously had them in the past, but for some, that won’t make it right to have another one now.
The problem is, in these financially “challenging” times, you can’t pick and choose your sponsor. You certainly can’t tell your sponsor to change the colour of the branding that they have spent vast amounts of time and money building.
My suspicion is that THFC are aware of the distain for red, but it sales don’t noticeably suffer.
Personally, I couldn’t give a damn who sponsors us as long as they pay what we’re asking, and pay on time. The romaticised notions of “Holsten” on the shirt are less than pointless. That brand is limping, less than £4 for a 4 pack in Asda. If you walked into a bar and try to order one, you be asked if you were a time traveller.
Well, for those with a red allergy, you may soon have to apply more ointment. A little bird tells me that negotiations with AIA to take on the naming rights for the Sainsburys carpark new stadium are advanced.
When could this happen?
Hahahahahahhaha.
My guess is that Levy & Co. can’t believe their luck. After the exposure AIA got for their dollar this time round, it beggars belief that they want to not only go again, but buy more. If it makes the Chick King Colosseum happen, may their god go with them.
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