This is a pretty good summation, from our very own server clogger, Legover Lass.
There is more money than ever flowing into EPL clubs which is why the lower clubs have been adding players to strengthen that normally they would not be able to afford.
The big clubs at the top will invest significant amounts as they are focused on “winning stuff” because they know that is what they need to do to retain the best players and attract more.
For 17 odd years we have one trophy to show ENIC’s stewardship, a League cup victory from a ball bouncing off Woodgate’s head.
Each season we fund any new player acquisitions with the sale of existing players so that ENIC can pat themselves on the head with the ole zero net spend shuffle.
Any investment has gone into property assets. ENIC have not invested in the football side of the business hence the desert of winning that we have been wandering around in for 17 years.
This window is a massive indicator of whether they have any intent towards football success.
It is clear that if we brought in two or three top quality players then we could mount a challenge for the title or a trophy that would then give us the momentum moving in to the new stadium.
If we became successful this season at “winning” then we could strengthen with even more quality next season whilst keeping our best players and we would fill the new stadium and create the money flow to sustain further success – which is supposed to be the mission – according to the PR spin.
If we attempt yet again to fudge through another season with a wafer thin squad at Wembley we will misfire like a damp squib and that will mean we will move into the new stadium with a whimper rather than a roar.
It will also hoist ENIC’s colours firmly to the mast and there’s no question that we would will fail to keep this squad together.
Poch has reached the point now where he has to start actually winning competitions as the project storyline will not support his failure to do so any longer.
If he allows Levy and ENIC to derail football success and just sucks it up, then he will be as culpable as ENIC in my opinion; indicating that he is just in it for the dollar like ENIC.