Tottenham Hotspur manager Antonio Conte is one of the more recognizable coaches in the sport of football, so sports drink Powerade decided to have the Italian tactician as part of their ‘Pause is Power’ global campaign.
Powerade’s newest campaign wants to prioritize the mental wellbeing of athletes through taking a ‘pause’ (a moment of serenity, calm, self–reflection, etc.).
The ad kicks off in the locker room of a football team, ‘Powerade FC,’ with the camera panning to the Spurs boss seated on a comfy recliner; he says, “Our biggest problem right now is that we’re missing pauses.”
Watch the entire ad here: