Noel Whelan believes Tottenham will sign several top-class players this summer as they close in on a new naming rights deal for their stadium.
The Lilywhites are looking for an extra source of income this season after the coronavirus pandemic affected several of their revenue streams.
One way they can achieve that is to sell the naming rights to their new stadium like most clubs around Europe have already done.
The Daily Mail reported earlier this month that Daniel Levy is in talks to help Tottenham get a naming right sponsor for their stadium ahead of the new season.
It remains unclear how much the new sponsors will pay them, but Football Insider had reported earlier in the year that Tottenham wants around £25million-a-year for 20 years.
If they succeed in landing such a deal, it would help them secure an important guaranteed revenue stream for years and Whelan believes such a deal will also help them make some top quality signings.
Whelan told Football Insider: “You’ve seen Bayern Munich do it. You’ve seen big teams do it where they bring in financial capabilities from naming the stadium.
“It makes sense, it makes financial sense to do that. It’s not White Hart Lane anymore, it’s in the middle of London. It doesn’t really make any difference.
“You’ve gone from that hallowed ground where White Hart Lane was, very much like Arsenal did at Highbury.
“It does not matter what the stadium is called. It’s not White Hart Lane, which will live on in the memories of every Tottenham fan.
“This is a way now to bring in financial clout that can help you take that next step with players. To put these top-class players on the surface of a great stadium.
“That is the main aim right now. Recoup the money, be more challenging when it comes to transfers, get multiple new players in by the end of next month – which I expect to happen – that are going to grace that fantastic stadium they have.
“I don’t give a damn what you call the stadium, it’s not White Hart Lane. If they’re going to give them money to name it something else, the Cadbury’s Stadium, we don’t care.”