Tottenham Hotspur are currently negotiating the naming rights to their brand-new stadium with Google.
When Spurs built their new stadium three years ago, Daniel Levy made it clear that the club is not in a rush to secure a stadium naming rights deal and will wait until they find the right one. Three years later, the club is still without one.
However, this could soon change as according to The Athletic, Google are interested and the club are already holding ‘meaningful talks’ with the company over a deal for the naming rights to the 62,850-capacity state-of-the-art stadium.
It’s not surprising to see a global brand like Google be interested in the naming rights for their stadium considering what it offers. Tottenham Hotspur spent nearly £1 billion on their new stadium, which has quickly become the go-to location for hosting global events. Apart from football matches, it has hosted NFL games, rugby matches, boxing matches, concerts, and so on.
Google themselves have formed a number of sports partnerships in recent years, including a multi-year agreement with F1 racing team McLaren, the NBA, and MLB.
A deal with Google would be regarded as a significant financial coup for the London club which could help the club make positive strides in the future.