Each season fans go through the same routine when it comes to new kit designs. Several months of daft photoshopping being passed off as leaks, followed by the actual designs being genuinely leaked, which about 80% of the online supporters profess to loathe. Finally, games are shown on TV with about 80% of the fans …merrily sporting one.
A routine complaint is the sponsor’s red logo.
The only problem with the choice of colour, is the reality of how branding works, and in turn, how sponsorship works. This fan absolutely nails the situation.
With tens of millions at stake, the sponsor is perfectly entitled to dictate how they want their logo presented. Complaining about a red emblem of a South East Asian company has to be the dictionary definition of futility.
I look like a dart player in anything made of polyester, but the green away shirt does look good and I can see that doing some business at the cashless till points.