Awkward and meaningless stuff from the paint people here; whilst I would imagine most fans found it harmless and quite funny, stunts with sponsors only work if everyone knows that it’s a stunt. Even then, consumers have been hit left right and centre over the years with every scenario imaginable and in the final analysis, a product of service is probably better off just aligning itself with another brand. ‘Afternoon drama, brought to you by Fred’s Pie Stall’, or whatever.
The apology will cause many in the industry to wince in respect of an investigation. It was ‘Dave’ or whoever does their social, and he simply lost the run of himself. Hopefully ‘Dave’ has other responsibilities for Dulux for which he is valued and nobody loses their job.
Dulux are likely to take dim view of given the probable amounts of money involved. This will not have been an inexpensive deal – although was Dulux used on the build? It seems a little late to rolling out what effectively could have been seen as a build partner.
Spurs then ran the above tweet, which is funny but also takes us into the muddy waters of a duff signing. Hey everyone, the Dulux dog had to delete a tweet like that Arsenal fan we wasted all that money on.
This looks like a classic lose/lose day of marketing.