Home » Pressure Piles Upon Levy: Commercial Sponsorships Predicted To Decline By As Much As 30%
Pressure Piles Upon Levy: Commercial Sponsorships Predicted To Decline By As Much As 30%
By Harry Hotspur -

For many top flight English side, the economic forecast looks gloomy. For Tottenham Hotspur, it looks manically depressing. Andrea Agnelli, chairman of the European Club Association has dropped a €575million bombshell which will significantly affect the amount of cash that will be sloshing about in European football for next season.

For all teams, this is a candle being burned at both ends. Match-day revenues are in the minus column as there are no supporters allowed into stadiums, and any initial moves to reintroduce supporters is primarily going to feature high-end clients who have already paid; whom in the main, are just getting back some of what they are already owed.

“We have seen very important rebates to the principal broadcasters both at domestic level and at international level,”

“We have seen a £330million rebate in the Premier League, we have seen a downturn in the Bundesliga domestic rights of about 200million euros (approx 181million) and we are in the process of finalising the account with UEFA with a reduction of around 575million euros (approx £520million) for the international club competitions, and that is all money that is not going to be distributed.

“We (European clubs) are looking at a revenue decrease of approximately 4billion euros (approx £3.6billion) in the next two years.”

Agnelli said the absence of supporters from stadiums due to social distancing measures has meant “the complete wipe out of an important source of revenue for everybody” and predicted a downturn in sponsorship revenue and a 20 to 30 per cent drop in the overall value of the transfer market.

Full transcript from BT Sport here

As far as broadcasting monies, this is also an unclear mess. As we shared with you recently, 160 Premier League matches will not be shown in the UK. Which is pretty thick, when one acknowledges that football has become the UK’s biggest export since becoming turbo-charged in 1992.

The rebate demanded from English clubs was £330million, and the cuts look to be with us for some considerable time to come. Commercial sponsorships are also predicted to slump by up to as much as a third, as footfall at grounds remains at zero.

Not a great time to owe the banks the wrong end of a billion quid.

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ministers cat
ministers cat
5 months ago

I don’t follow the money side but does this mean our 2050/51 title challenge is delayed?

James McKevitt
James McKevitt
5 months ago

The Premier League TV deal with Chinese TV has also collapsed because of non payment of a couple of hundred million.
The uturn on Messi coming to the Premier League is also a blow. Perfect storm.

Legoverlass
Legoverlass
5 months ago

I really hope that the ENIC business model for the property development business starts to implode on itself like a black hole and that Uncle Joe awakes from his self imposed coma and tells the little emperor to “ sell now”. Our unique position as Pooch used to bleat on about may just be the Achilles heel for these blood sucking maggots. Perhaps a buyer may look at their exposure and see this as a potential opportunity to leech them from the soul of this great club and to take this club and its world class facilities to world class status as a football club. This stadium should be the home of world class players winning the highest honours in front of full houses. The loathsome way Levy is trying to portray himself in these videos is stomach curdling and Hitchen looked straight out of East Enders with the same kerb appeal.Can you imagine what truly world class management teams think of us as a club when Levy and Hitchins rock up to negotiate a deal for a player.

Eddie
Eddie
5 months ago

I just watched episode 5 of the Spurs soap.The negative brothers Levy and Hitchens what a pair they deserve each other.Hitchens has the song book off pat.
Why is it only us who have difficulty getting deals over the line?The CEO of the 8th. richest club in the world probably kills any deal stone dead when the other party hear his voice on the other end of the phone.
That’s why things are so difficult because they know it’s like pulling teeth and Mr.Scrooge must have the last word.As the series moves on it looks like he is more centre stage yet he doesn’t appear comfortable.This is image polishing.
The scene where he discusses with Rose his upcoming move in the canteen is so demeaning.I am not defending Rose,I think he blew his chance of staying when he spoke with Mourinho,but that talk should have been done in private.

England Mike
England Mike
5 months ago

I remember during a discussion on tv deals on 5live that said with the ever increasing monies paid for coverage, that stadium attendances and the revenue it brought in, was becoming almost irrelevant in comparison.