New Sponsor Emerges In Spurs’ Stadium Naming Rights Saga

A source close to the club understands that tentative discussions are underway between ENIC’s representative on earth, Daniel Levy, and sports broadcasting giants, DAZN.

Tottenham has been struggling to find a naming rights partner for their billion pounds plus multi-purpose arena since before the stadium was finally opened, let alone before COVID-19 struck.

The task to find an appropriate corporation to have their name on the stadium was originally outsourced, then taken back in-house, and since has been a key process which has not so much drifted, as stalled entirely.

DAZN has become an increasingly disruptive and successful player in what is a multibillion-dollar market for sports broadcasting rights. The streamer which some pundits believe might have had a small hand in the European Super League plan has been busy snapping up sports rights across Europe.

I take a view that a relationship with brand such as this would be absolutely perfect for both parties.