The Carabao Cup is one of the major trophies in England, but some clubs don’t consider it as such.
That is why teams usually field their youngsters while preserving their senior players for Premier League and European football.
The winner of the competition usually gets a part of the gate receipt at Wembley as well as £100,000.
That fee is small considering how much clubs spend weekly to run as a business.
This competition is the last trophy that Tottenham won, and they have now reached the final of this year’s edition.
Football Insider’s columnist Kieran Maguire claims that while teams don’t consider it to be financially rewarding, it actually is because it opens up the door for clubs to get more sponsorship deals.
He said that thinking it isn’t worth much is a misunderstanding because the reputation it will give the club will help them to subsequently negotiate deals from a stronger position.
“They will have some clauses with sponsor contracts if they win any domestic competition. So they’ll get additional money from that,” he told Football Insider.
“The criticism of Spurs is that they’ve not won the title since 1962, they’ve not won anything since 2008. Is it an emperor’s-new-clothes situation?
“Even if it’s just the Carabao Cup, it’s still a senior cup competition. It will help them when they are next in negotiations with sponsors. They’ll say ‘look, there are only three trophies in elite English football and we’ve got one of them’
“It will be beneficial. The prize money is an irrelevance, but from a reputational point of view, it will be a positive. And you can bet your bottom dollar Mourinho will be banging on about it if he wins it… He knows exactly how many trophies he’s won at every club he’s been at.
“Clearly, they can’t have a bus parade in current circumstances, but there are certainly a lot of positives in winning it. And it guarantees a European spot, of course.”
