Why so cheap?
Not words I ever thought I would say, but as someone who is keen to find out how the debt is going to be paid off, I expected this world class shopping centre stadium to really ramp up it’s food and drink offerings and to be blunt, charge more, because they would sell superior products.
After all. This isn’t a football match, it’s a match-day experience, right?
What we’ve got is a very limited version of something you can now get at most airports.
Football London have revealed the prices.
Sure, most of this is an improvement upon a KitKat and a bottle of pop, but if this is it, then ENIC must be relying on the corporate sales to make a serious dent in the £637million owed to the bank.
There are some glaring omissions – I see no plant-based food, other than a concern about possible cross contamination with the deep fried tofu.
Anyone who thinks your average football fan genuinely wants a ‘mechanically reclaimed pie and pint’ these days is living in the Dark Ages.
No pasta, no bagel… presumably because they can’t be deep fried.
A world class stadium with a Traveller’s Fayre menu.
The modern fan – like it or not – wants parity in their experience.
Truth is, if you’re paying these prices for food, you won’t be getting premium ingredients.
Am I simply looking for problems? No, just pointing out the obvious.
For a business model that is seeking to encourage fans to stay all day, this cheap and cheerless lot isn’t going to cut it.
Maybe …chomping into some generic ‘Tottenham pie’ whilst watching Lucas Moura put his hands over his face, is the perfect combination….