For lower placed sides that find themselves involved, the magic of the cup usually deteriorates into a frenzied attempt to make as much hay as possible, before the romantic dream is over. In many instances, it might be more dignified to shove the chairman into one of those a cash grab machines and see how much poppy he can stuff into his pockets and socks before the buzzer goes.
The sports betting for this game is bound to be lively as the commercial activity and Marine FC are @33/1, the draw is @16/1, while Tottenham are @1/150, and it is fair to say that Marine FC have been working tirelessly on the commercial opportunities in this FA Cup game has presented them. To date, Arla Cravendale, the longer life milk has come on board as the ‘front of shirt’ sponsor. The milk makers will also be supplying vouchers for the elderly and the vulnerable within the local area. Sponsorship for the back of the shirt (yes, that’s a thing) has been sold to The Athletic, the long form sports publishers, who even went to the extraordinary length of getting one of their staff to produce a bizarre piece outlining how the team named after the nearby public house could beat one of the English sport’s household names. JD Sports have taken up the sleeve advertising opportunity, and an American soccer blog have snapped up a strange spot on the kit, on the back of the shorts.
Marine FC have been determined not to miss a trick, and when it was announced that fans couldn’t be allowed to attend, the Merseysiders dreamed up the idea to sell virtual tickets (despite the game being televised on the BBC) at £10 a pop. There are also numerous other ‘opportunities’ to be had on the day. Match Sponsor – £5,000 Head-line Programme Sponsor – £2,000, Team sheet Sponsor – £1,000, Programme advert (full page) – £1,250, Programme advert (half page) – £750, Man of the Match Sponsor – £2,000, Match Ball Sponsor – £1,500, Player Sponsor (x18) – £1,000.
Marine FC have built themselves into a side that are somehow the People’s Champions, a plucky underdog, but the rather less than soft-focused reality is that Spurs are nailed on to win and by some margin. Beyond technical ability and excellence, there is the small matter of fitness, and it is ambitious to believe that a side seven tiers down the footballing food chain will be in the same physical condition as a Premier League outfit. Expect a convincing away win.