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Not a remix of the UB40 smash hit, but the noise coming from supporters who think football tickets are too expensive.

Newsflash: They are horribly overpriced and we already knew that, long before you came along like some new wave of trendy communists.

So that’s fact number one. Number two is that football fans have no God given rights in this world.

The ”Twenty Is Plenty’ campaign is a wonderful example of getting something arse about face.

A piece of pure tokenism.

Are away fans really any different to fans of live music, comedy and other sports who travel to venues?

How many fans at home games have traveled significant distances?

How many fans at away games are simply taking advantage of their team suddenly being easier to get to?

The thinking behind this campaign completely contradicts the realities of the modern game.

It bases itself on a stupid presumption that your average fan is jolly little chap who lives locally to to his team’s home ground, but might fancy a foray onto foreign fields a bit more, if he was offered a discount.

The geographical spread of fans is so wild these days as to make that presumption as total nonsense.

Yesterday gifted us the comedy moment where Liverpool fans ‘stormed off’ (in slow motion in case they missed anything on the way out) on the 77th minute of their game against Sunderland. In the 82nd and 89th minutes, Sunderland scored twice to snatch a 2-2 draw.

These cretins bought tickets, then decided to sabotage their own match day experience but leaving the stadium before the game was over.

This is like buying some foie gras from Fortnum & Mason, going home and then just as you’re halfway through tucking into it, you head back into Piccadilly and stand outside the shop protesting against the cruel practise of force feeding geese.

If you want to achieve change against a private business the only genuine recourse you have is to mount direct action.

There is so much money sloshing about in football these days that the most sensible thing for the clubs to do would be to severely cut ticket prices I’m talking by at least 50% – which would have the immediate effect of putting a spring in the step and the smile on the face of every man woman and child coming through the turnstiles – not to mention making every game a sellout, even the the less glamorous ones.

This savage, insane idea would be counterbalanced by two revolutionary measures.

The first would be to stop fannying around selling people chocolate bars for £2.50 each or whatever they charge and confiscating pop bottle tops and offer proper facilities for fans to have a day out at a game. I’m not talking about turning The Lane into the American Bar at The Savoy, but what about some pop up food shops?

Half the reason people behave like wild monkeys at football matches is the appalling environment fans are placed in. Bare concrete walls, floors and ceilings and the same lighting used in NCP car parks.

Put anyone in an abattoir and sooner or later they will start behaving like a crazed beast.

The second is to set up an online season ticket and let fans have a HD quality stream beamed into their homes.

For just the 3pm kick offs and games that existing platforms opt not to show.

I’d argue that this would be so popular it wouldn’t have to be prohibitively expensive, nor need it cause chaos

Publicans are forever complaining at the cost of broadcasting games. A typical pub Sky subscription costs about £15,000, according to the Association of Licensed Multiple Retailers. Pubs are on their way out anyway. Let’s save our nation’s publicans £15,000 + their operational costs let them invest that money on something that either makes them some real money, or just makes them happy.

Stop whining, stop participating in redundant protests and starting thinking.

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