Whilst the Bald Weirdo and and the whole ENIC experience are a familiar piñata on here, the issue isn’t so much ‘how much?’ as ‘what do I get for my money?’
Oh, and by ‘for my money’ regular readers will be aware of my stance. Done my attending in person stretch – thanks very much. If going to games gives you a desperately false sense of self inflated worth and suffocating piety, I feel sorry for you. Generations of us before you used to enjoy going just to watch the Spurs.
Football was different then. No Superdry coats and smartphones. Going to a game was more a strategic exercise in not getting beaten up or urinated on. It wasn’t something that really had much of a sneer cachet about it. In fact, you could get sneered at for telling people where’s you been.
ENIC have positioned THFC and an aspirational brand makes which lots of sense form a commercial perspective, but it’s a dangerous game should the product fail to deliver.
I can’t be bothered to drill down into the actual specifics of prices as this is a nailing jelly to a wall exercise in many respects. The pivotal issue will be what you get for your money and I’m not talking about interior design motifs and walkway paving etc…
Naming rights and what is likely to be an explosively lucrative corporate offer will take significant chunks out of the actual build costs. The naming rights alone could be worth £20million per annum for 20 years.
Also don’t omit from your back of fag packet mathematics the super shrewd land and lease trading that’s been taking place in the background. That’s before you factor in the small matter of an additional 26,000 seats.
Nobody will illicit a cry of ‘rip off!’ or ‘swizz!’ from me. The value will only be discerned once we discover what ENIC do with the cash.
If our supreme leader is still spinning and dropping Academy plates whilst selling our best players – despite a seismic leap across literally dozens of revenue streams – then and only then will fans have cause for complaint.
A part of me chuckles, naturally. When I was going through the turnstiles on a semi-regular basis, I had some stellar times and watched us lift a few trophies.
This current breed of pompous, puffed up über fans are paying through the eyeballs to be part of an all too often soul-harvesting spreadsheet project. If someone in the pub on or the train had started waffling in pseudo business speak about ‘sustainable business models’ or ‘net spend’, they would have probably earned themselves a clump.
Mind how you go.