There’s an interesting piece in The Times which thanks to a paywall many of you may not have been privy to. Of course, I would say its interesting because it coincides with numerous things I’ve been telling you – for free!
“Arsenal handed an important lesson to Tottenham Hotspur last week: that a spanking new stadium is soulless without the atmosphere created by its supporters and a competitive team. Half of the Emirates Stadium was empty for the second drubbing by Manchester City in five days.”
It’s official. The magic and sparkle of Arsenal’s brave new world has fizzled away. Empty seats are liberally scattered on a regular basis, not just after spankings. The Emptycrates may only be 12 years old but she’s already acting like the troubled teenager.
Tomorrow, THFC announce ticket prices for the New Destination™.
Last season prices ranged approximately from £750 to £1,895 per season. This of course does not include the numerous luxury packages that will be availed of by the well heeled.
The ever irrelevant Supporters Trust asked Ian Murphy (Head Of Ticketing) if he could let them know how bad the cost of regular seats might get. The Murphster’s response was colder than a well digger’s bottom. The THST minutes recalled:
IM didn’t feel there was a tipping point and that pricing was not the determining factor. That was the opposition, competition and match time more than pricing.
Ticketing for the new gaff is an immensely complex business. I shan’t even attempt to explain even some of not here. Suffice to say Robert De Niro’s line in Angel Heart about there’s enough religion in the world to make men hate each other, but not enough to make them love, chimes. There will be just enough people out-priced come Monday to sour the deal. Given the volume of season ticket holders that THFC will have to manage, there will also be heartache and pain in respect of games outside of Haringey with limited allocations.
There is no quicker way to bring a business under scrutiny than to be perceived as charging too much. Football clubs have long felt insulated against having treat their customers well, because they are primarily fans.
If you think a shirtmaker is charging too much, you can always walk across the shopping arcade floor and find another shirt you like at a better price in another store. Being held as an emotional hostage by a football team prevents one from exercising such free will.
Which is why historically the public washrooms at football grounds have been modelled on an Afghani abattoir, and you need a payday loan just to buy two teas and a pie containing just 4% mechanically reclaimed meat.
🎼They’re a Premier League brand and they do what they want🎼
There will now follow a lengthy period of toing and froing between those fans that think austerity is good for the soul, and those that want Spurs to spend like all the successful clubs do.