According to Adidas, the new Adidas Adizero Kit just weights 100g, 40% lighter than the previous Euro 2012 jerseys. They are the lightest kit ever produced by Adidas and will be used by the professionals at the 2014 World Cup in Brazil.
I don’t know about you, but my Spidey senses are already tingling.
Where can I get my hands on one of the scientifically brilliant piece of Tomorrow’s World inspired polyester nasties?!
If you’re a Chelsea fan, help is at hand!
Whilst there is a £55 replica shirt option available, this is obviously the dawn of the age of Aquarius for Premier League clubs looking sell supporters the most expensive tat known to man.
When I was a teenager the whole ‘FKW’ thing didn’t exist and it was normal to save up and buy as much of the kit as you could possibly get your hands on.
That said, I only ever wore my treasured Le Coq Sportive ensemble when I was actually playing football.
These days, fans are served up more new product than they could possibly need.
If you think ‘pusher’ is a term reserved for drug dealers, you’re sorely mistake.
It’s such a pity that the only line of defense we have are the biscuit munching w*nkers of the THST waiting to have their tummies tickled.
Including their £10, that’s a round £100.
