In the last few days Spurs released the season ticket prices for the 2018/19 season to what can only be termed as a mixed reception.
There is a significant difference between anticipating a price hike and having cope with the grim reality of one.
To drill down into specific examples or to start making comparisons with the erstwhile pricing at White Hart Lane or more complexly, other Premier League teams, would at best become muddled.
Put simply, everyone attending games in the New Destination will be paying more, by varying degree. The issue is more about value for money against the daunting backdrop of a sport that one could say has pretty much evolved out of control.
Top flight clubs are in receipt of fatter revenue streams than ever before, not least TV monies and a multitude of sponsorship deals. Match day gate receipts have to some extent been eclipsed. So arguably there’s never been a more delicate moment for Premier League sides to strike the right balance when ‘positioning’ their ticket prices.
Some will say that the writing has been on the wall for some time. A wall in Islington, to be specific.
The lack of tangible achievement (or ‘silverware’ as we over 40s call it) actually precipitated the birth of Arsenal TV, a beyond parody YouTube affair which hosts what can only be described as a series of people having some class of breakdown, after more of less every single match.
Indeed, last season one regular contributor called ‘Claude’ did an excellent impression every week, of a man who was about to hand himself in at his police station and ask to be sectioned Under The Mental Health Act. Claude caused genuine concern to viewers last season when unannounced he absented himself from the interviews for a few weeks. Fears were allayed when he surfaced on social media later on to announce he was okay, but ‘in a dark place’.
This level of lunacy has yet to be reached by Spurs fans, however the stage is definitely set.
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