As I predicted is an over-grand way of putting it but I was met with numerous derisive moans and groans when forecasting that the money in football wasn’t running out any time soon.
Much like the trusty ‘park the bus’ line, the ‘the bubble will burst’ line is wheeled out with an equally ignorant cure-all swagger based upon absolutely nothing whatsoever.
When BT Sport and Sky’s taking chunks out of each other even begins to feel like it might conceivably plateau the next boys through the door will be from the digital sector. Facebook are still keeping their powder dry, make no mistake but Amazon have already gone from destroying the high street to broadcasting which was swiftly followed by production.
Next comes football.
Pep Guardiola’s Premier League table-toppers have dominated much of the debate in the early stages of a season that is being followed for a multi-episode Amazon Prime Original Series.
The documentary series will launch on the on-demand video service next year in more than 200 countries and territories after City agreed what is understood to be a lucrative deal with Amazon.
City chief executive Ferran Soriano said: “We are delighted to begin this strategic relationship with Amazon, one of the world’s leading companies.
“Amazon Prime Video is the perfect home for a ground-breaking project that will offer a unique and authentic inside view into Manchester City’s season like never before.
“This is an extremely exciting time for Manchester City and through Amazon’s world-class service, we will be able to share it with football fans all over the world.”
This might be a pertinent juncture for some of you to make yourselves familiar with how the Financial Fair Play process actually works, opposed to moping like a sulky child overtime a successful club buys another expensive player.
Juventus have a similar agreements with Netflix to produce a four-part documentary series, while Amazon have produced two series of ‘All Or Nothing’ following the NFL’s Arizona Cardinals and Los Angeles Rams.
There is a widespread expectation that the likes of Amazon and Facebook will enter the bidding war when the next round of Premier League television rights comes up for tender.
The current TV deal runs until 2019 and Manchester United’s executive vice-chairman Ed Woodward spoke in September about his expectation that the internet giants will compete for rights with traditional broadcasters.
“Absolutely, I think they will enter the mix,” he said of the likes of Amazon and Facebook. “I think anecdotally there was strong interest in the last cycle.
“We are hearing that around the Premier League table but we’re also hearing that from a European perspective as well, in terms of interest in the Champions League and in Europa rights.
“But I think the wider picture you have to look at what is happening elsewhere at the moment because obviously there aren’t any clear European sales to these kind of partners at the moment.
“We are going to see an increasing engagement from those organisations and it is going to be increasingly important to digitally engage with fans.”
Alternatively, part your own mental bus and wait for the bubble to burst. Whilst feeling hard done by.